ARCHIMOOD
Concept Project
Product Designer
Storyteller
Film editor
Figma
Notion
Premiere Pro
After Effects
Runway
Diamond Ho
4 months
Mobile
Agumented Reality
Architectures
An agumented reality app inspiring young people to discover history of architectures and engage with real world.
Why realted to architectures?
Due to the high professionalism and low interaction of architecture education I went through, I realized it is difficult for young people to experience the beauty and extraordinary of architecture only through books and webs.
Different from other projects, ARCHIMOOD is inspired by my own story. In my long study journey of urban planning, I found learning architecture only in book and computers are quite boring.
So I tried to build an amusing story to explore how young people could be attracted by architectures.
So I tried to build an amusing story to explore how young people could be attracted by architectures.
DESIGN PROCESS
01. CONTEXT
Why related to Architecture?
Due to the high professionalism and low interaction of architecture education I went through, I realized it is difficult for young people to experience the beauty and extraordinary of architecture only through books and webs.
02. CHALLENGE
How might we tell an appealing story of famous architectures to attract young people?
03. CREATIVE KICKOFF
Different from other projects, ARCHIMOOD is inspired by my own story. In my long study journey of urban planning, I found learning architecture only in book and computers are quite boring.
So I tried to build an amusing story to explore how young people could be attracted by architectures.
So I tried to build an amusing story to explore how young people could be attracted by architectures.
04. KEY FEATURES
Immersive AR Experience
PLAY mode plus RECORD mode delivery immersive AR experience and video creation experience to users. ARCHIMOOD aims to create playful and engaging vibe for users.
Notebook of Architectures
Detailed architectures information boxes create vivid and clear introduction.
Discover the history
ARCHIMOOD allows users to discover architectural design in different periods by sliding the timeline.
Engage with the world
There are more than 10 filters to show creative real world filters beyond imagination.
Record Fun Videos to Share with Friends
By trying filters on ARCHIMOOD, creative augmented architectures can be achieved by simple and fun interactions. You can not only engage with the real and digital world but also engage with your friends.
05. REFLECTIONS
When I look through the current interactions and games, the users’ journey is mainly about users getting instructions from the platform and then following the rules.
But now it’s time to reverse the whole journey. I believe creating a fantastic world is not a privilege only for designers. All users could cocreate an amazing world by trying the new user journey in ARCHIMOOD.
But now it’s time to reverse the whole journey. I believe creating a fantastic world is not a privilege only for designers. All users could cocreate an amazing world by trying the new user journey in ARCHIMOOD.
