ARCHIMOOD

ARCHIMOOD is an Augmented Reality application that inspires young people's passion and imagination to explore, interact and share architecture between the digital & real world and past & future world.

ABOUT THIS PROJECT

highlight
2022 Interaction Awards Shortlist
time
09/2022-12/2022
advisor
Diamond Ho
contributors
independent work
deliverables
persona | jobs to be done | storyboard | user flow | prototyping | ui/ux design | video editing
methods+tools
After Effect | Premiere Pro | Figma | PS | Procreate
More About The Process

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Beta version
Fellos / Conversation Trades
Build deeper connection in your local community
Inspiring young people to discover the history of architecture and engage with world through AR.
iOS App
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Tablet in KIOSK
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Design System
FEATURED
From 0 to1
ROLE
Sole product designer
DELIVERY
User Research
Concept Development
Wireframing
Prototyping
UXUI Design
Design system
Handoff
TIME
3 months
02. challenge
Why related to Architecture?
Why related to Architecture?
Why related to Architecture?
Due to the high professionalism and low interaction of architecture education I went through, I realized it is difficult for young people to experience the beauty and extraordinary of architecture only through books and webs.
Due to the high professionalism and low interaction of architecture education I went through
I realized it is difficult for young people to experience the beauty and extraordinary of architecture only through books and webs.
Due to the high professionalism and low interaction of architecture education I went through, it is difficult for young people to experience the beauty and extraordinary of architecture only through books and webs.
How might we tell an appealing story of famous architectures to attract young people?
01. context
"I feel "seriously lonely" on the internet,
can I have more chance to build real-life connections? "
In today’s hyper connected world, social media platforms dominate our lives, capturing our attention with an endless stream of new friends, trends, and experiences. While this opens up opportunities for online interactions, it also has an unintended consequence—many users become disconnected from their immediate surroundings and lose the chance to form genuine relationships in their local communities.
02. challenge
How might we create a playful and memorable communication way that inspires users to meet more friends in their local community?
According to recent studies, over 50% of adults report feeling lonely, despite having extensive online networks. Furthermore, a study by Harvard University in 2020 highlighted that 36% of all Americans—including 61% of young adults—feel "seriously lonely." Much of this is attributed to the rise of digital platforms that emphasize online presence over real-world social interactions.
04. Iterations
7 Deepth User Interviews
We remotely interviewed 7 users of different occupations, different ages, and different career stages to understand their dilemmas and priority of needs when seeking career development.
03. Solutions
" Trading Conversations Like Childhood Game Cards 🕹️ "
″ Trading Conversations Like Childhood Game Cards 🕹️ ″
Remember the excitement of trading game cards as a kid in the 2000s? Imagine bringing that same fun into our everyday conversations💭
Just like trading your favorite cards to discover new one, Fellos lets you swap conversations with new people in your local community.
04. KEY FEATURES
Start a conversation trade
Fellos allows users to try a brand new communication way, which encourages them to have more conversation trades in their community everyday.
Embedded story to their trading card
Fellos helps users record and embed their own lifestory to their personal custimzing card. They can trade this card to meet more friends.
Dance with architecture
By trying filters on ARCHIMOOD, creative augmented architectures can be achieved by simple and fun interactions. You can not only engage with the real and digital world but also engage with your friends.
05. Design system
Design style
Our design style is built on a foundation of playful, old school charm, balanced with a clean and engaging user experience. Our goal is to create a visual language that evokes joy, creativity, and approachability, while ensuring clarity and ease of use.
Component library
Our component library is designed to make creating interfaces both fun and functional.
06. Reflection
Why related to Architecture?
From 0 to 1
As the sole product designer, taking a product from concept to launch was a major milestone. This experience taught me how to balance user needs, business goals, and technical constraints, helping me grow as both a designer and collaborator.
Collaboration in a Startup
Working closely with my team gave me invaluable insights into design and product workflows. I learned that early, fast-paced discussions speed up the process and reduce back-and-forth, making product launches more efficient.
Learning from Established Products
While I once prioritized uniqueness, I’ve come to appreciate the value of established standards. By aligning with user habits and industry norms, we create designs that are intuitive and user-friendly, and improve the overall experience.
more contents are coming soon...
Why related to Architecture?
Fellos
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Fellos
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PrivateHood
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ARCHIMOOD
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Worti by Citi
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Pulse
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