Fellos

02. challenge

Why related to Architecture?

Due to the high professionalism and low interaction of architecture education I went through, I realized it is difficult for young people to experience the beauty and extraordinary of architecture only through books and webs.

Due to the high professionalism and low interaction of architecture education I went through

I realized it is difficult for young people to experience the beauty and extraordinary of architecture only through books and webs.

Due to the high professionalism and low interaction of architecture education I went through, it is difficult for young people to experience the beauty and extraordinary of architecture only through books and webs.

How might we tell an appealing story of famous architectures to attract young people?

01. context

"I feel "seriously lonely" on the internet,
can I have more chance to build real-life connections? "

In today’s hyper connected world, social media platforms dominate our lives, capturing our attention with an endless stream of new friends, trends, and experiences. While this opens up opportunities for online interactions, it also has an unintended consequence—many users become disconnected from their immediate surroundings and lose the chance to form genuine relationships in their local communities.

01. challenge

📍
How might we create a meaningful way to encourage users to meet more friends, while delivering a playful and exciting experience?

04. Iterations

7 Deepth User Interviews

We remotely interviewed 7 users of different occupations, different ages, and different career stages to understand their dilemmas and priority of needs when seeking career development.

02. Solutions

🕹️
Trading Conversations Like Childhood Game Cards 🪪 🙌

Remember the excitement of trading game cards as a kid in the 2000s? Imagine bringing that same fun into our everyday conversations💭
Just like trading your favorite cards to discover new one, Fellos lets you swap conversations with new people in your local community.

↙︎ Click around with prototype 🔍

03. KEY FEATURES

1️⃣

Start conversation trade with friends

Fellos allows users to try a brand new communication way in their local community. It encourages them to join new community and have more conversation trades everyday.

2️⃣

Embed story to personal trading card

Fellos let users record and embed their own lifestory to customized trading card. It makes the preparation process friendly and playful.

3️⃣
‍
Trade your story like childhood card game 🕹️ 🪪

By trying Fellos robat friend［CCK1］, it will help users to trade their cards with future friends and explore more posiibility to make deeper connection.

04. visual design

05. Design system

Design style

Our design style is built on a foundation of playful, old school charm, balanced with a clean and engaging user experience. Our goal is to create a visual language that evokes joy, creativity, and approachability, while ensuring clarity and ease of use.

Component library

Our component library is designed to make creating interfaces both fun and functional.

06. Reflection

🌱 From 0 to 1

As the sole product designer, taking a product from concept to launch was a major milestone. This experience taught me how to balance user needs, business goals, and technical constraints, helping me grow as both a designer and collaborator.

🏄🏻 Collaboration in a Startup

Working closely with my team gave me invaluable insights into design and product workflows. I learned that early, fast－paced discussions speed up the process and reduce back-and-forth, making product launches more efficient.

📝 Learning from Established Products

While I once prioritized uniqueness, I’ve come to appreciate the value of established standards. By aligning with user habits and industry norms, we create designs that are intuitive and user－friendly, and improve the overall experience.

ARCHIMOOD

ABOUT THIS PROJECT

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